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    by: Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Charles W. Lamb, Joseph F. Hair

    Essentials of Marketing
    Essentials of Marketing
    Essentials of Marketing
    Essentials of Marketing

    Essentials of Marketing

    $14.99

    Condition

    Used
    New / Like New

    Format

    Paperback
    Hardcover
    Categories
    Textbook/Educational Curriculum
    College & Above
    Rare find!
    Only 1 copy left.

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    Essentials of Marketing

    Essentials of Marketing

    By: Charles W. Lamb

    1 copy available

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    Seller Description

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    Product Details

    Category - Textbook/Educational Curriculum / College & Above

    Format - Paperback

    Condition - Good

    Listed - 4 months ago

    Views - 1

    Ships From - Missouri

    Est. Publication Date - Oct 2005

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    Overview

    Publisher Description

    Emphasizing the analysis of marketing opportunities, product and distribution decisions, and promotion and pricing, this textbook covers the basics of marketing and illustrates major concepts with rea...

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