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    by: Jeff Rosenblum, Jordan Berg

    Friction

    Categories
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    Business & Economics
    Friction

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    Friction

    Friction

    By: Jeff Rosenblum

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    Publisher Description

    Advertising is one of the world's most glamorised industries. Hundreds of books, movies and TV shows are devoted to it. It consumes billions of dollars a year. But it has a secret: it is so ineffectiv...

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