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    How Customers Think

    How Customers Think

    by: Gerald Zaltman

    Categories
    Non Fiction
    Business & Economics

    $15.00

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    How Customers Think

    How Customers Think

    By: Gerald Zaltman

    2 copies available

    Condition

    Used
    New / Like New

    Format

    Paperback
    Hardcover

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    Marketing Metaphoria

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    Product Details

    Category - Non Fiction / Business & Economics

    Format - Hardcover

    Condition - Like New

    Listed - 9 months ago

    Ships From - Texas

    Est. Publication Date - Feb 2003

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    Publisher Description

    Despite the time and money spent on market research, 60% to 80% of new offerings fail.

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