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    Marketing Research

    by: Donald R. Lehmann, Sunil Gupta, Joel H. Steckel

    Categories

    Marketing Research

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    Marketing Research

    Marketing Research

    By: Donald R. Lehmann

    1 copy available

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    Published
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    Overview

    Publisher Description

    This book provides students with a complete analysis of the benefits and pitfalls of various research methods. The authors give their views on how to conduct marketing research in the real world and d...

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