Pioneering the Superstore traces the remarkable journey of Clyde B. Smith on the road to retail success as he developed a prototype foreshadowing Kmart, Walmart, and Target. “Smitty” as he is best know shares his wit and wisdom about thriving in business including listening to customers, caring for employees and vendors and taking risks in marketing. An American story of “rags to riches,” Smitty's memoir shows how good business practices and consideration for others can still form the foundation for innovation.