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    The IBM Way

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    by: Buck Rodgers, Robert L. Shook, Tom Peters

    Categories
    Non Fiction
    Business & Economics

    Discover more

    The IBM Way

    The IBM Way

    By: Buck Rodgers

    The IBM Way

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    Overview

    Publisher Description

    A former IBM executive reveals the marketing philosophy, strategies, and techniques that have made IBM one of the most successful, admired companies in the world

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